The holiday season isn’t just about decorations, gifts, and family time. It is the perfect time to maximize your sales, build new clientele, and engage people who have previously interacted with your business.
But it isn’t an easy task—with the market getting ever more competitive each day, you’ll need a strategically designed marketing plan to stand out and get attention. Here are five foolproof ways to get your desired audience and attention and make your holiday marketing campaign a seasonal hit.
Start early
Imagine tapping into your desired target market and soaring excitement before the holiday season starts. Launching teaser campaigns is one method for getting everyone talking about your seasonal promotions.
Consider releasing sneak peek content of upcoming promotions, highlighting savings customers can make. Doing so works because you can promptly inform your customers about your holiday deals and promotions and get them excited for the season.
Build curiosity by using countdown timers to inform your audience of upcoming events in an event promptly. Use social media to spread the word about your holiday deals and use relevant hashtags to get the audience talking about your impending campaign. These pre-sale events can enable you to get a head start in the minds of your audiences and gain leverage over your competition.
Reacquire inactive customers
Running a business is no easy job—you have customers who have been MIA for a while and have no idea why. Holiday deals are one way to get your AWOL customers to rise from the crowd and make a few purchases of their favorite items.
Reacquisition works aptly because it helps target churned users in a fashion that encourages them to contact your business during the holidays because of your campaigns. Historical data is the secret weapon that can aid you this holiday season.
Once you have stats about your existing customers’ preferences, tailor your marketing efforts to target inactive customers. Focus on developing marketing campaigns to reacquire inactive customers and motivate them to engage with your business.
You can even offer app-exclusive discounts (if applicable), encouraging inactive app users to reinstall your app and make a few purchases this holiday season. Go one step further and use push notifications or emails to casually remind customers of any cart leftovers or deals they have missed.
Produce festive ads
Everyone is in the holiday spirit during the holiday season, and you can use these emotions to your advantage and make everyone happy. Designing ads that align with the holiday season can make your campaign more relatable.
Naturally, audiences are drawn to festive ads because of their emotional appeal, and if you can evoke those emotions, you can make an impact and prompt a response. Festive ads can be a cakewalk if you have a plan in mind. Consider the season—if it’s Christmas, create an ad campaign that shows the Christmas spirit and how your business contributes to the holiday for your customers.
Use underlying messages that help to evoke emotions of joy, warmth, belonging, and togetherness. Explain how your products can help customers reconnect with their loved ones during the coming holidays.
Utilize retargeting ads
Research shows that most customers are guilty of abandoning their digital carts, never to return to them. What if we found a way to target these visitors who left without completing their purchase? By retargeting ads, you can drop casual reminders to your cart abandoners about their left-behind products, offering them incentives like a small discount to finalize their last-minute holiday splurges.
Use social media and digital platforms to create ads that target specific customers. Google, Facebook, and Instagram are just a few platforms where you can publish your ads and encourage idle customers to become active this holiday season.
You could also send abandoned cart emails and add CTAs to get your audience to finalize that deal. One way to do this is by offering limited-time discounts on abandoned cart products. If your logistics allow, you could also provide customers with expedited shipping to ensure packages are delivered on time before the holiday starts.
Market in high-traffic areas
Malls, cafes, theaters, and libraries are places with high footfall. What if you decided to leverage this traffic to your advantage by marketing your upcoming holiday deals there? You could use posters to market your forthcoming savings events in high-traffic areas to gain attention and spread the word across your target audience.
Work on creating posters that translate the holiday emotion into graphics and words—use festive themes, quotes, images, and anything that can evoke that holiday spirit should be up there.
Use coherent design language with the holiday, like spooky details for Halloween, but also align with your business image. Don’t worry about the designs; you can use holiday poster templates from online graphic design platforms to help you in the design phase.
With these foolproof strategies, light up your holiday promotions like a Christmas tree! Start teasing those deals, win back your MIA customers, and turn those abandoned carts into happy purchases. Now, sleigh those sales!